Above Breakeven Roas, Entire Funnel Considered, Media Buying
Trackers, Creatives, Offers, Your New Performance Marketer
10+ Years Ecommerce + 4+ Years TikTok Media Buying Experience.
Trackers, Creatives, Offers, Your New Performance Marketer
10+ Years Ecommerce + 4+ Years TikTok Media Buying Experience.
Hello there and welcome. Thanks for taking your time to check me out. I'm Michael O'Brien. I have 10+ years of experience in ecommerce and 4+ years of experience in media buying. I've worked as a freelance media buyer and marketer for the past 4+ years. I've worn many hats, my expertise is in running profitable ads, but in the modern era, you cannot be vertically focused only. You need further understanding of things like data analytics, creatives, copywriting, Conversion Rate Optimization, Multiple Ads Platforms, Hiring Building and Training Team Members, Using multiple communication tools like Slack, Notion, Clickup, Monday, Trello, and many more. Media buying is on multiple platforms, and attribution is harder then ever. There is constant synergy between Tiktok, Meta, Google, your email campaigns, SEO, and many more traffic channels.
My most recent experience as a media buyer has seen me achieve record-setting revenue days, demonstrating my ability to drive profitable growth for brands. I am passionate about the E-commerce industry and thrive on the fast-paced and dynamic environment, where I can leverage my skills and expertise to drive success for brands. I've worked with multiple DTC 7, and 8 figure brands, as well as numerous smaller 6 figure brands just starting a tiktok shop or starting by dropshipping on meta ads only. I enjoy the action packed nature and daily dynamic nature of the industry and look foward to constatly be growing, adding in new tools and skills with new courses and education in my toolbelt such as ai creatives, ai tracking tools, third party tracking tools, ai for copy, script writing , ai hook a/b testing, influencer out reach tools, and a myriad of tools to track realtime profit and create that real time profit day in and day out as a media buyer for you.
Media Buying Profitably at Scale. Identifying our Breakeven Roas/CPA and strategizing and executing to hit that by cutting bad campaigns and scaling winners and advising for the new campaigns on the go.
From ad spying to whois lookup to similar web to scraping, adept at conducting reverse engineering of competitors. I'm almost a daily checker of meta ads library and pipi ads. Kalodata to reverse scripts of winning shop ads for new creator UGC. Many more research tools I'm familiar with and use consistently.
Advising entire parts of the team such as CRO, offer creation and testing, advising creatives based on ads dashboard reports and motion app data on ads results.
Media buying and manifesting ideas into actual online businesses. We are the revenue drivers so we are the heart of business. Driving new sales profitably. ROI Focused.
Expert at Shopify and FBA and all things Ecommerce. From setting up apps, to bundles on Kaching and Bundle Bear, to placing custom events/pixels, to using Page Fly and Gempages with Landing Pages, I've spent years working with teams for Shopify Brands and Ecommerce Companies.
I have built a private label from scratch from China to Amazon FBA and Shopify brand. Proficient at 1688, Alibaba, Aliexpress, Taobao, Tmall. Have taken surverys to devise offers and increase ATV and upsell rates due to data from customers.
Built an SMB business from Scratch and did direct sales closing. Sold the agency to conglomerate agency. I'm familiar with the agency model as well as ecommerce. I'm well versed working with Agencies, Lead Gen, and ad arbitrage.
Managing up to 50 overseas workers and freelancers around USA, Europe, and Phillipines. Over 8 years lead the Philippines team by hiring, training, and managing. Very familiar with years of experience of agile, remote only, internet companies.
Lead web developer for a Travel Agency years ago, LAMP stack, can manipulate html5 css javascript as needed. When dealing with UTMs and HTTP I'm comfortable especially when it comes to tracking and what click and events are happenintg where in our stack.
Understand the algorithms of the main social media sites and how to schedule, and post, and the nuances of growth. Clearly competent at the paid side of social media marketing as well.
Have built brands from scratch to sold, as well as grown clients from ideas to 6 figures plus based on my PPC management, I am an effective marketer.
Staff Management - Lead the outsourced Phillipines team of customer service, helped create the processes and documentation and how to respond to dynamic situations. Setup phone systems and email customer support templates and processes.
Love to "crack" an angle. Come up with creative solutions in marketing and business and creative copywriting angles, new spins from ad spying into a newer higher converting angle. Reiterating on our current winners and devising new creatives based on them.
Details matter. One little KPI like CTR or others can make or break a company. Data Driven but also able to step back from the data and ask what is going on. Processes not just brute force and putting out fires all day. Measure so it can be managed. Note on Media buying intricacies for future campaigns.
Years of remote work and using Task Management Systems and APIs to be flexible and automated with remote working. Surf Scaling can require logging in at flexible times, sometimes somethings working I need to login at 10pm to relaunch before midnight so ads are approved before then. Familiar with these demands of media buying.
Media buying is multi faceted and need both video skills, copywriting, data science, reading all of the analytics, rules writing. Using numerous tools and dashboards to analyze effectively not just the ads dashboard. Also in the ads dashboard deep diving properly into the data.
VoluumThe Optimizer, Brax, Crossroads, Excel, Kowboy Kit, Wicked Reports, Triple Whale, True Profit, Sygnal.io, Redtrack, I've used many 3ptrackers.
Adspy, Minea, Pipiads, AdBeat, Droppoint, Anstrex, Spyfu, moz, ahrefs, Shophunter, Dropship.io, andmany more
Extensive years media buying and a Partner on Platforms such as Meta, Tiktok, Snapchat, Google, Native
Working with Foreplay, JoinBrands, Billo, working with scripts for getting video ads filmed and then edited and then placed with media buying profitably. Now with AI like Creatify and many others.
Asana, Slack, confluence, Trello, Monday, Clickup, Notion, used to various Task Management Systems and communicating with the team daily.
Numerous Ecommerce online courses successfully taken, residual reading of books and courses per year.
